January 2023
Following Trends: 3 Data Sets to Pay Attention to in Your Bespoke CRM
Your bespoke CRM is packed full of data that can identify trends in how your customers are interacting with your business and your products. So how can you use that data? To inform your business strategy and make sound, informed business decisions of course!
Here are three different data sets that Lunar CRM stores for you, and how to use them effectively…
Historical Reports
To get a good understanding of the future for your business, you need to understand the past. With your bespoke CRM’s reports, you can base your strategies on the facts and figures of your business’ past. Using historical reports, you can identify what has been successful for your business in the past and what hasn’t. By maintaining this data contained within your bespoke CRM you can build a strategy that works for your business.
Identify Where to Improve
That data in your bespoke CRM can be used to identify shortcomings in your offerings to your customer, so you can improve your business’ offering. Look for trends in customer feedback, including periods of low sales as indicators of where you can improve your business. Cross reference these periods of feedback and low sales to identify what your business offering was at the time. And of course, identify where your business has been performing well to do more of the same.
Real-Time Reporting
By far Lunar CRM’s most powerful feature is our real time reporting. This allows you to keep your strategy “living”, so you can continuously adapt it as much as you need to moving forward. Even with the best business strategy in place, not everything can be planned for. So making a strict strategy with no room for adaptation may not be the best for your business.
Allow your strategy to have that adaptability by allowing for review dates. At these review points in your strategy, make the most of your bespoke CRM’s real-time reports to gain an up-to-date insight in to your business, the direction it’s going in and where you could still be improving. Be sure to take in to account current customer feedback and the time frame of tasks your team are dealing with to identify areas to improve as you move forward.
Set Realistic, Data Informed Goals
After studying these data sets within your bespoke CRM it’s time to look to the future by setting some goals. Set goals realistically, based on the historical progress of your sales, customer satisfaction and workflow – identify the timing of growth to accurately predict future growth. Keep your team in the loop when setting these goals, taking on board their input based on their own experience with different areas of your business, so everyone can work towards keeping different departments of your business moving in the same direction.