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Beating The Fear

March 2017

Beating the Fear: 3 Ways a Bespoke CRM Can Help You to Navigate Business Growth

There’s an exciting point in every business’ life where everything goes up a gear, and the owner can clearly see that growth is taking place. But as with many other exciting things – bungie jumps, swimming with sharks, rollercoasters – there’s an element of fear, which is natural when risks are being taken and there’s more to lose.

But that fear doesn’t necessarily have to stop you from taking your business to the next level – in fact, fear can be easily conquered with some help from your very own bespoke CRM solution. The following are just three examples, out of a long list!


1. Negotiations

As your business grows, money becomes an even more important factor – it’s what will make growth feasible and maintain your business at its new level. With that in mind, it’s important to keep a firm grip on the money going out of the business, especially when it comes to suppliers.

Although they’re necessary to running a business, suppliers can end up being costly. To counter this and give you more power when it comes to negotiating prices, specifications and delivery, use your bespoke CRM to make direct comparisons between suppliers.

Although we’re not suggesting you undermine suppliers by demanding smaller invoices, it certainly arms you with the knowledge to secure a fair price for both your business and theirs – leaving you with cash to invest in maintaining business growth.


2. Live Feedback

As the business grows, it can be difficult to keep on top of what’s happening at every level of the organisation. This is especially true if you’ve moved further away from a direct role to focus on business development or new products.

Thankfully, you don’t need to keep both eyes on things, because your bespoke CRM will do that for you. The Lunar team have worked hard to make sure our bespoke solution provides clients with continuous live feedback, available at any time of the day.

Not only do you get a breakdown of what’s working best for you in terms of your products and services, it also gives you a solid indication of what additional resourcing is required – be it new staff, more investment, or just more focus on a particular area. Now you can grow without the fear that you’ll be unable to keep track of everything.


3. Better Workflow

Finally, your team are absolutely instrumental in your business’ growth: not only have that got you to where you are so far, but it’ll also be up to them to carry the organisation forward. To make that happen, you need to be sure that they’re all working towards the same goals and that their time is being properly managed.

A bespoke CRM can not only help to reflect areas where workflow needs to be improved (as per the live feedback feature) but it can also help to facilitate those changes. Whether you’re introducing remote working to boost morale and lower office costs, or you’re rationing time spent on smaller projects, a CRM solution tailored to your team’s needs will be able to efficiently bring about change in the company’s workflow.


Putting Fears Aside

All being said, it’s fantastic that you’ve reached the stage where your business is visibly growing and is ready to expand. Just remember not to let your fears get to you first: risk is a natural part of business, but with the right tools at your disposal, it can easily be managed. Good luck!

Want to support your team as the business grows? Get in touch for a free demo of our bespoke CRM solution to find out for yourself why it’s the ultimate tool in conquering your growth fears.