Every Penny Counts

July 2016

Every Penny Counts: How a Bespoke CRM Can Save Your Business Money

When it comes to running a business, keeping an eye on the company’s outgoings is essential to success. That’s why owners need to make smart, financially sound decisions which will serve the business both in the long and short-term.

Unfortunately, this isn’t always as easy as you may think. With team’s suffering from stretched schedules, expensive suppliers and day-to-day running costs constantly adding up, it tends to feel like an uphill struggle.

Thankfully, though, compromising on your bespoke CRM doesn’t have to be an option to save a few extra pennies. In fact, the right kind of bespoke CRM can actually do the work for you, opening up opportunities and lowering costs as a matter of course!


1. Fewer IT Running Costs

Gone are the days when a business’ CRM needed to be hosted securely on an in-office server or installed onto everybody’s computers individually. Now, thanks to the Cloud, server running costs have been eradicated, and no software needs to be installed, instantly freeing up some space in your IT budget. All this, and your users get to benefit from better access to the tool they need to do their job successfully – anytime, anywhere in the world. Much better!


2. Compare Suppliers

Whilst developing our bespoke CRM solution, the Lunar team have been working hard to implement features which can help our clients to live easier lives. One such feature – and an aspect of our CRMs which has been greeted with much praise from clients – is the ability for your solution to instantly compare different suppliers. The result is a recommendation for a supplier which could save you hundreds or thousands of pounds. Now, outsourcing work or contracting for a service doesn’t need to be something you put aside to appease the budget.


3. Free Up Capacity

As the saying goes, time is money – and it’s never been more accurate than in the business world. Whether you realise it or not, every minute of your team’s time has a monetary value assigned to it. When they’re overworked or bogged down by clunky operations or small, complicated projects which aren’t paying well, then their time is being used properly. By introducing a bespoke CRM to tidy up processes, keep them on track and streamline workflow, you’ll be opening up their capacity to the point where they can undertake more valuable and higher stakes work without compromising on quality. Make their time count!


4. Facilitates Growth

Every business owner has an ambition for their company – whether it’s to eventually sell or grow to gargantuan proportions – and a tool which can help each owner to reach their goals is invaluable. When it comes to growth, our bespoke CRM boasts the ability to give owners all the tools they need to make strategic decisions about the direction of the company. These decisions lead to the organisation’s growth, and can be supported by features such as workflow management or instant, detailed reporting. And with greater growth comes greater revenue! You’ll be shooting for the stars in no time.

Don’t let money control how well your business does with a bespoke CRM – try out our solution with a free demo and then watch the savings it makes! Simply get in touch to find out more.