In High Regard

April 2020

In High Regard: 5 Ways the Cloud Helps Better Treat Our Customers

With everyone currently working remotely if they can, there’s no better time than to reflect on what the Cloud has done for our businesses, and our customers. In addition to improving the way businesses run, and in fact a vital part of maintaining communication between teams right now, the Cloud has helped improve the relationship between customers and brands.

How did The Cloud help customers fall in love with our brands all over again? Whether they have directly or indirectly made an impact, here are the 5 ways customer relationships have improved thanks to the Cloud.   


1. Team Communication

As mentioned above, cloud technology – such as a bespoke CRM – has changed how businesses run behind the scenes. One massive area to feel the impact of the cloud is communication, with employees now able to swap information with one another with ease.

For customers, this negates the frustration of calling for help, asking about a claim or following up on a product order, only to be told that there’s no record available, or that the team member dealing with that query isn’t available.

With the cloud keeping employees connected, everybody can be clued in on a query no matter where they are in the world, allowing the process to remain personal no matter who is dealing with the customer. 


2. Keeping Call Centres Local

Funnily enough, working remotely in The Cloud has actually allowed more businesses to work locally with their customers.

In the past, many businesses turned to call centres outsourced abroad in order to manage skyrocketing costs whilst still maintaining good customer service. Better communication, however, means that staff can be located locally, elsewhere in Britain or abroad without the fear of workplace costs.

This can really put a smile on the faces of customers who are after a personal and local service in order to feel like they’re a priority.


3. Minimise Equipment Costs

It’s not just office costs which have racked up, either: traditional customer service equipment, onsite servers, physical software and IT support can all add up to a substantial amount of money. Hosting a customer service solution on the cloud, however, removes the need for physical servers, software installation and onsite IT support. Say goodbye to CDs and overheating server stacks!

With all those extra savings, businesses can instead invest in additional staff, more customer service training, or even improved services to keep their customers happy. 


4. Enabled Easy Access to Quality Tech

As the cloud has grown in popularity, so too has it grown in uses and applications. By embracing the cloud, businesses are opening themselves up to technologies which can take their customer service offering further than ever before.

Such solutions include bespoke CRMs, call-to-click facilities, and more reliable hardware. Not to mention the plethora of third party applications that can be plugged into cloud-based bespoke CRM tools, offering organisations the chance to elevate their offering beyond the competition’s reach.


5. More Availability for Customers

The cloud has redefined our working lives: it’s no longer necessary to be 9-5, and when it comes to customer service, it especially pays to be attentive to your customers’ needs around the clock.

With the cloud supporting different solutions and applications, it’s now possible for customers to contact businesses at any time – day or night – and be answered by a professional, either locally or elsewhere. This is especially true with a cloud-based bespoke CRM offering improved communication and access to data anywhere, anytime.

By embracing the cloud and all it has to offer, you can show your customers how much they mean to you, all whilst improving your business and saving some money. To us, that sounds like a love story for the ages!

Thanks to The Cloud many of us are still able to operate during these difficult times. If you’d like to try a Cloud-hosted bespoke CRM solution, why not consider Lunar CRM? We’re still working so get in touch to arrange a free demo.