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Refresh Customer Relationships

March 2017

5 Ways to Refresh Your Customer Relationships This Spring

Rejoice! Winter has finally started to loosen its icy grip on us, meaning spring is officially just around the corner. And with the country diving into spring cleaning mode, what better time is there to refresh your customer relationships than now? We’ve put together some useful advice to help you to prepare for a relationship refresh – give it a go and let us know the results!


1. Listen

First things first, let’s provide your refresh efforts with some direction. Your customers are your best critics and experts on your brand and offering in their own right, so it’s important to listen to what they have to say.

Consider seeking preliminary feedback from your customers though a short phone call or email survey for a glimpse into which areas of the relationship are working, and which need some work. It’s a short exercise that will make the world of difference to your customer service procedure.


2. Upsell

This spring refresh is also a chance to review the customer relationships which are working well. If they’re going as well as you think, it may be time to consider offering these customers further services or products.

Not only is this great for your bottom line in terms of additional sales, but it also strengthens the trust in the relationship with your customer, and provides additional longevity if they commit to you even more.


3. Communicate

One of the most important aspects of any business to customer relationship is communication. Take this opportunity to review the systems currently in place which dictate how your team communicates with customers.

Are they receiving notifications on time? Is the tone of voice welcoming and friendly? Do they receive regular updates when expected? All of these areas are ripe for improvement and, if fixed, can make all the difference in bolstering relationships.


4. Automate

For many, the idea of automation and strong customer relations don’t go hand in hand – perhaps because the idea of a computer taking care of important communications contradicts the importance of human interaction.

The reality, however, is that by automating smaller processes, such as sending notifications and collecting customer feedback, your team will have enough time freed up to allow them to properly engage with customers more directly. The result is a huge time saving and a more dedicated relationship management process – and with a bespoke CRM solution, it’s not as out of reach as you may suspect.


5. Training

Of course, none of this is possible without having your team fully on board, and this is the perfect chance to ensure they really are on the same page when it comes to customer interactions.

Providing extra training and cement key relationship processes will allow your team to make powerful contributions towards your customer relationships – ensuring a bright and happy future between you and your customers!

Looking to up your game when it comes to customer relationships? Get in touch for a free demo of our bespoke CRM solution to see first-hand how it can help improve your interactions with clients.