Tech Works For You

March 2021

Tech Works for You: Addressing the UK’s Productivity Issues with Technology and Innovation

In the UK productivity has been an ongoing issue for a long time now. It’s not too hard to see why, especially in this previous year – many studies have examined the impact of the pandemic on the mental health of people UK. That’s not to mention a number of other factors that pre-existed the pandemic, such as burnout, low wages, austerity and the anxiety (now realities) of Brexit.

While those issues are going to require work on a much higher level than most businesses will be able to, there are still ways to deal with low productivity for small businesses. We believe that the key to improving productivity lies with technology…


Making Tech Work for Us

Thanks to advances in technology and data, there are productivity innovations springing up every day, with more faring better than others in the dog eat dog world of business. Amongst the most popular of these innovations – and a starting point for this article – is automation.

By nominating small tasks for automation, businesses can greatly reduce the amount of hours their staff spend working on admin or tasks which don’t make the most effective use of their time. In many cases, such as with manual reporting or menial data sorting, automation can also encourage employee happiness by taking the less interesting aspects of their job off their hands.

Meanwhile, cloud technology is enabling us to work from wherever we are, at whatever time suits us – something which has proven particularly useful during the on-going pandemic. That doesn’t mean working twenty-four hours a day, seven days a week, however: instead, it means employers can look further afield when scouting talent, bringing in fresh new individuals to bolster productivity, rather than working within the limitations of hiring locally.

It’s not just remote working which the cloud can assist with, either: properly utilising cloud software can mean faster load times, a smaller focus on maintaining on-site servers, and access to new and exciting tools, all of which can help a business to move with more agility.


Building for Your Challenges

All of these technologies have one thing in common. At their heart, they are solutions which can be tailored to individual needs, addressing the individual challenges faced by businesses.

Automation, for example, is used for tasks which teams themselves have identified as being time-consuming, tedious, or low impact. Of course, it might be used on different tasks at a different company - no two have to be the same.

The cloud is similar in its ability to offer a unique, tailor-made approach to productivity, and users can choose tools based on the needs of their employees. This is especially true in bespoke CRM solutions which offer third party integration. Including this feature allows for users to create their own experience without limiting the options available to them – as well as enjoying all the other aspects which make for an effective bespoke CRM solution.

The flexibility of the cloud also means organisations can continue to build upon it and find new applications which empower their team to work with more flexibility, remove obstacles to effective working, and allow for a real-time view at the business’ progress.

In short, technological innovation is providing businesses with a tailor-made solution to the low productivity the UK is facing - they simply have to reach out and take it. Once the technology on offer is embraced, there’s no telling where the UK’s productivity could soar to!

Solve the productivity issues within your organisation by making the most of a bespoke CRM solution from Lunar CRM. To find out more, feel free to explore our website or get in touch to arrange a free demo.